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The University of Iowa Athletic Department and the University of Iowa are teaming up to highlight Fight For Iowa every Friday. Each Friday, we encourage our fans to don the Black and Gold.

Fight for Iowa Friday, or the #FightForIowa initiative, will be an enhancement of Black and Gold Friday. We seek to highlight all of our Hawkeye fans wearing their school colors with pride from all across the country. We encourage fans to show us how they Fight for Iowa on Twitter, Instagram, and Facebook by using the hashtag, #FightForIowa. Randomly selected fans will be featured on our video boards on game days at Kinnick Stadium and Carver-Hawkeye Arena.